December 16, 2014
SALES IN MONOPOLY MILLIONAIRES' CLUB™ LOTTERY GAME TO BE SUSPENDED DECEMBER 26
Game Sales Nationwide Came In Below Industry Projections
Sales in the MONOPOLY MILLIONAIRES' CLUB national lottery game in its current format will end after the drawing on December 26 in all 23 participating states, lottery officials said today.
"Like all good businesses, lotteries have to try new ideas," said Rhode Island Lottery Director, Gerald S. Aubin. "Launching a new lottery game is similar to television networks debuting new shows – some take off and resonate with the viewers, and others, although anticipated to be successful, end up being cancelled. We incorporated concepts into this game that players have been requesting, but the game just has not performed as anticipated. We will continue to discuss the possible future of this game and certainly believe in the concept of spreading the winnings around to players."
Aubin went on to say that the eight lucky Rhode Islanders (and their guests) who won a trip to Las Vegas for a chance to participate in the MONOPOLY MILLIONAIRES' CLUB television show and possibly win up to $1 million will be flying out to Las Vegas as planned on January 8 for five days - all expenses paid.
Originally conceived as a multi-tiered drawing-style game, MONOPOLY MILLIONAIRES' CLUB debuted October 19 in 23 states, but sales came in below industry projections, leading the participating lotteries in the game to the decision made Monday to end all sales in its current format later this month.
Rebecca Paul Hargrove, President and CEO of the Tennessee Education Lottery Corp. and Co-Chair of the MONOPOLY MILLIONAIRES' CLUB Steering Committee, said that lotteries can learn from the project.
"We look to provide our players with the new and innovative forms of entertainment so as to maximize our proceeds for the good causes we fund. Approached from the right perspective, you can learn something from each product out there," she said. "That's what comes with innovation: Every project gives you the chance to experience and grow. As with any other consumer good, our goal is always to provide a game that players want."
Tickets in the game will be sold until the sales cutoff for the final weekly drawing, which will occur at 11:15 p.m. Eastern on December 26.
Lotteries also plan to continue to research the concepts behind the current game.
"We've repeatedly heard from players who say they want to see more people have a share of the winnings rather than just one large top prize," Aubin said. "That was the inspiration for the current game, but players didn't respond to it as well as expected. We'll continue to review this concept, much like other ideas are evaluated and evolve over time."
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