April 11, 2012

Fit for Life with Lucky for Life

The Rhode Island Lottery launched a Second Chance Drawing promotion to tie in to the marketing behind its newest game, Lucky for Life.  The game is offered only in New England with a top prize of $1,000 a day for life, for a minimum of 20 years.  The advertising and promotions are designed to encourage fitness and good health, because a longer life, will mean more $1,000 days!

The Rhode Island Lottery partnered with eleven local businesses to give away health-focused prizes throughout the summer.  The prizes include:

• A brand new "Cypress ST" bike from East Providence Cycle.
• Kayak Rental from Blackstone Valley Outfitters and membership to the RI Canoe and Kayak Association for two.
• A round of golf for four at Windmill Hill Golf Course.
• A day of rock climbing for parties of six at Rock Spot Climbing.
• Six months of unlimited yoga at body kneads yoga.
• A round of golf for four people at Cranston Country Club.
• Rock climbing with instructor for two at Ocean State Rock Climbing.
• Two weeks of unlimited kick boxing for two at Rondeau's Kickboxing.
• A round of golf for four at Fenner Hill Country Club.
• Six classes of yoga at Simplify Yoga.
• $50 gift cards for Whole Foods.

To enter, players need to register in the Rhode Island Lottery's VIP club, and then enter the serial number of a non-winning Lucky for Life ticket in the Rhody Replay Second Chance Drawing section.  The drawings will take place every other week, with the first one on April 18th.  Details available at https://www.rilot.com/scd/Default.aspx.